My practice
Where everything gets tested first
My own multi-location hearing practice. Every system I sell runs here with my front desk and my patients before a client ever sees it.
wichitafallshearing.comDusty Potter, BC-HIS Wichita Falls, Texas
I run hearing practices, and I build the systems that run them.
Twenty-five years in hearing care. I own a multi-location practice here in Wichita Falls, and I run the agency and the office management system that hearing practices across the country run on. Closer to home, I market Wichita Falls venues and local businesses. If you came for time on my calendar, it takes about a minute.
- Years in hearing care
- 25
- Clinic locations operated
- 22
- Practices served
- 450+
- Texas state advisory board
- Chair
Board certified in hearing instrument sciences. I chair the Texas state advisory board for hearing instrument fitters and dispensers. When I recommend something to a practice, it is usually already running in mine.
What I run
Three companies, one patient journey.
Get the patient in the door, keep the follow-up running, and prove it all in the numbers. Each of these handles a different part of that.
The agency
Marketing judged by patients, not clicks
Marketing for hearing practices, measured in appointments kept and lifetime value, never cost per lead. Most of the growth is already sitting in a practice's own patient database. Clients run on amplifyCRM Pro.
earlevelmarketing.com
The office management system
The hearing care OMS that makes your practice easier to run, more profitable, and more valuable to sell.
Built in 2016 by a practice owner who could not find software that fit the work. The Growth Engine keeps patient follow-up running on its own, and every location shows up on one screen.
See amplifyOMS- Growth Engine follow-up that runs itself
- Every location at a glance
- Reporting on the numbers owners actually ask for
- Works with the tools a practice already uses
Closer to home
Wichita Falls venues and local businesses.
Same systems, different room. A venue lives on its calendar: every show needs a listing, a ticket link, the band's photo and a post before the weekend. I run that for venues here at home, and I take on a few local businesses that want marketing judged by the register, not the likes.
Iron Horse PubMidnight RodeoHook and LadderSpeakeasy Distillery
- One calendar, everywhere
- Shows are entered once and land on the venue's own site, with ticket links attached.
- Artists handled
- Booking intake, lineups, per-act pay and band photos in one place instead of a text thread.
- Every show promoted
- Artwork and posts go out on schedule, so a Tuesday act gets the same push as a Saturday headliner.
- Measured at the door
- Tickets sold and nights filled, not impressions.
Run a venue or a local business in Wichita Falls? Coffee is on me.
Meet in person60 min · Wichita Falls
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